Web Design in Hamilton, Ontario — Figment Branding

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Why Is My Squarespace Website Slow?

We’ve all been there before. We search up a site, click on a result to learn more, and then get the infinite wheel of loading. Often times, we get impatient when a website doesn’t load up automatically, and leave it all together.

If you’re a small business, a slow website can make or break making a sale, selling a service, or getting a brand new inquiry. If you aren’t a website designer, you may not be thinking of these things, and I don’t blame you!!

Keep reading to learn reasons why your site my be running a bit slow, and learn how to fix common issues! Some of these reasons may be a bit out of your scope, especially if you DIYed your own website. Feel free to reach out to us here at Figment Branding if you have any questions about ways to improve your site speed!


What could be making my Squarespace website slow, and how can I fix it?


Incorrect Code

On Squarespace websites, unique JavaScript and CSS coding in the Code Injection panel or the Custom CSS tab can truly add some killer features to your website that wouldn’t be achieved otherwise. Things like custom button properties, custom fonts, and other layout changes are done through code. Certain CSS coding can be easy to add and customize, but that is not always the case. If there are any errors in your code, this could affect the overall site and slow down operations.

Be sure to check the Custom CSS tab on Squarespace. It should highlight and call out any potential errors. Squarespace has an amazing community forum online where users hop in and help with coding issues. Searching there is a great idea if you are experiencing any issues!


Storage Limits

Squarespace websites, although very powerful in nature, do have limitations. There may not be a solid answer regarding the “site size” in terms of gigabytes or megabytes. Squarespace does provide a list of recommendations for different sections, specifying the maximum usage of each. Here are a few important points to note:

  • Suggested maximum of 400 pages (although a site can have up to 1000)
  • Portfolio pages can have up to 60 sub pages
  • Store can’t exceed the site-wide limit of 10,000 products
  • Video limits change depending on your site plan
  • Squarespace recommends staying below 60 blocks per page
  • Gallery sections are recommended to have less than 250 images


For a full list of page limits, check here!

It’s easy to check your site for these items! A quick glance over your site should reveal if you’re within these limits. Deleting pages that you are no longer using or that you accidentally created is also a great way to clear up some bandwidth on your website to speed it up!


Large File Sizes

The last huge factor that impacts site speed on Squarespace websites is file size. When uploading images, videos, and gifs, it is important to take note of the size.

Optimizing image size before uploading to a Squarespace website is crucial for maintaining a fast and efficient site.

Large image files can significantly slow down the loading speed of your website, resulting in a poor user experience. But what is a large image size?

If you created your own website and you don’t have a background in web design, you probably have no idea about this, and that’s okay! Let’s break it down.

There are a few things to look out for when analyzing your images: the dimensions and the overall file size. The dimensions would be something like 1080px x 1080px (the standard for Instagram!), and the overall file size would look something like this: 200 kb.

On Squarespace, it is recommended to have images between 1500px – 2500px in width to make sure they are not blurry or pixelated. It is also recommended that the file size does not exceed 500 kb while using those dimensions.

Often times, business owners will take photos right off their phone or their digital camera and upload them to their website. While the photos look great, they are taking up a wholeeeee lot of space in the backend of Squarespace, therefore slowing it down.

How can I make my image files smaller?

It’s pretty easy to make images smaller! Our personal favourite method is using a website called Bulk Resize Photos. https://bulkresizephotos.com/en This site allows you to plop in a whole bunch of photos, select what you want the width or the file size to be (there are many of options to choose from!), and it will automatically resize them all! After unzipping the file folder, use those brand new smaller images for your Squarespace website!

An important thing to note: most websites love using the file format .webp for images. For some reason, Squarespace does not accept this type of file. For photos, we recommend using .jpg. For images with transparent backgrounds (graphics, icons, and more), be sure to use .png, as .jpgs do not support transparency.


To sum it all up…

Having a Squarespace website rocks, but it is important to look out for these things to make sure the site is running as smoothly and as quickly as possible! We hope these tips have helped you and inspired you to do a check up or spring cleaning on your own website!

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